What is Commercial Photography?

What is commercial photography? Simply put it involves the taking of photographs for commercial uses. These photographs are often used for the promotional marketing material for the business, which can be used for websites, social media, and other marketing media.
Commercial photography includes a wide range of photography genres, creating high-quality images for commercial purposes. The main goal for commercial photography is to help people promote their business and sell their product.


The main types of Commercial photography include:

Industrial

take pictures of various subjects, for example buildings, merchandise, artifacts, and landscapes.

Product

Presenting a product in the best possible photographic representation.

Food

Still life imagery used to create attractive photos of food.

Lifestyle / Environmental portrait

Photographsy taken in the natural environment for the product or business.

Architectural

Simply put is photographing the design aesthetics of buildings and structures.

Agriculture

A unique industry and it takes a unique approach to get the imagery needed to communicate agriculture businesses like dairy farming.


If you are looking for photography for your business, the importance of great quality imagery is paramount. Your customers want to have confidence in your brand, and professional photos will portray a professional product or business. You want to have images that have an impact and provoke emotions for them to want your product.

INSHOT STUDIOS

Commerical photography based in Wanaka, servicing Queenstown and the whole otago region.